Database Marketing Analyst - (Miami, FL)

The Database Marketing Analyst provides technical and organizational support to the Director of Marketing, including but not limited to, building offers in player tracking systems, updating existing reports, preparing list for direct mail programs, and working with campaign marketing tools to define, extract, manipulate, and organize data to support database marketing activities Responsibilities & Essential Job Functions :Setup offers and uploads tags in CMPWorks with the Director of Marketing to develop database/direct mail programs that produce incremental gaming revenue, increase trip frequencyMaintains and updates existing reports on a daily, weekly, or monthly basisMaintains NCOA (National Change of Address) updates on a quarterly basisMaintain accuracy and integrity of the customer database by tracking returned mail and duplicate accountsInvestigates and solves data quality issues and trains users as neededManipulates and sorts player lists in preparations for direct mail vendorsPrepares graphical