Content Strategist / Content Writer / Technical Writer - (San Jose, CA)

Position description Responsibilities :Be the primary writer and oversee the creation of marketing assets including articles, blog posts, landing pages, playbooks, whitepapers, videos, presentations, and other thought leadership materials :Develop a keen understanding of our buyers and their respective journeys. Identify the ideal content for the stage of the Personal users customer journey. :Establish the company as a thought leader in the industry. :Develop the company voice :Build and execute on a content roadmap and editorial calendar with the go:to:market strategy :Collaborate with Demand Generation team to maximize content distribution on our owned and paid media channels and drives inbound leads :Dive into the analytics to understand the impact of your content efforts and measure, track and report on success metrics to drive continuous improvement. :SEO background is a bonus. Requirements :BA/BS in a related position or equivalent work background