Digital Analytics + Web Optimization Manager - (Hillsborough, NC)

The mission of this exciting new Digital Marketing role is to continuously analyze real-time and historical data across our portfolio of brands to find actionable insights that move our business forward. You will spend your time constantly seeking out new optimization opportunities and will own and refine the digital analytics tools and setup for all of our brands. Evangelizing data and building useful reporting tools and dashboards will be a big focus of this role as we continue to work towards being a truly data-driven company. The perfect applicant is highly collaborative and brings a passion for learning, testing and data-informed decision making that shapes a holistic view of our business with consideration for all aspects of the customer background.REQUIRED FUNCTIONS Drive and evolve site best practices through competitive bench-marking, customer insights, A/B testing, site personalization, feedback from cross-functional partners and site feature/functionality enhancements.