Search Marketing Lead - (Clifton, NJ)

POSITION DESCRIPTION The Search Marketing Lead will launch and oversee all in-house acquisition initiatives for our PC and mobile products. This newly created role will be instrumental in helping scale our business to new heights and establish Client as a leader in on-line security solutions for the consumer market in the US and overseas. Position qualifications: ? Manage the execution of acquisition campaigns, and ensure ROAS goals are hit. ? Accountable for local and international daily campaign activities such as account structure, campaign strategy, ad copy writing and testing, bid management, performance monitoring, and campaign expansion. ? Develop optimization plan (ad copy, keywords) to increase efficiency. ? Manage overall budget to maximize spend based on ever changing ROAS targets. ? Min Qualification: ? five to seven years in search marketing.. ? Up-to-date AdWords certification. ? Actual SEM background with e-commerce company (Product Listing Ads, etc).