Director of Marketing - (Redwood Valley, CA)

TheDirector of Marketing manages all aspects of direct marketing operations and database analysis for Coyote Valley Casino, functions as primary database expert for targeting the right customer segments with motivating offers that profitably change consumer behavior, assists in developing database marketing strategies in conjunction with property marketing teams to ensure effective program results, works with upper management in developing and maintaining policies, procedures and standards relating to database management and monitors transaction activity. OBJECTIVE: This position will add an outgoing, charismatic, and sincere presence to our casino guests. To increase the loyalty of existing casino players, develop the next generation of casino players, and sustain our competitive advantage by building upon our reputation for delivering world class guest service.Leaves a lasting impression on guests, staff, and owners by making everyone feel special.