Digital Strategist and Grassroots Director - (Boston, MA)

The Digital Strategist and Grassroots Director will be a senior member of the Corporate Communications Department, responsible for driving the strategy and execution of DraftKings--- grassroots advocacy campaigns. The Digital Strategist and Grassroots Director will harness the passion and loyalty that DraftKings--- customers have for playing daily fantasy sports into a groundswell of advocacy to support the passage of DFS legislation. The successful applicant will ms excel in developing cross-channel digital campaigns that include email strategy and segmentation, social media and content development. She / he will be an expert in channel management, message formation, content curation, digital advocacy advertising, audience building, community management and analytics. This position supervises a Manager of Grassroots, reports to the Sr. VP of Corporate Communications and can be based in Washington, D.C. or Boston. Specific assignments include: