Assistant Marketing Manager " Buick Cars - (Detroit, MI)

Assistant Marketing Manager " Buick Cars','SAL0012199','!*!General Purpose of Position:The primary purpose is to oversee the life-cycle management of the Buick Car portfolio, including developing and executing the positioning and marketing strategy, as well as coordinating the cross functional marketing activities supporting the vehicle.Job responsibilities also include understanding the customer, competition, and segment dynamics, identifying market trends, and defining and executing appropriate packaging and special editions.The position reports to the Buick Marketing Manager, Cars.Major Duties and Responsibilities: Be an expert on the product, the customer, the competition and the segment Oversee life cycle plans for assigned vehicles, including development of positioning, marketing strategy, and annual marketing plans Develop communications messages based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale