Digital Marketing Manager - (Indianapolis, IN)

Our client, a world leader in Pharmaceuticals and In:Vitro Diagnostics (IVD) tools, is seeking a Digital Marketing Manager. Responsibilities :Responsible for the development of digital strategies in alignment with marketing KPIs and business objectives :Manages Digital Channel Strategy for every marketing campaign (ie. email, text, website, eDetailing, search marketing, apps, Sigstr, etc) :Works with S and C to develop training that elevates marketing teams level of digital maturity :Along with marketing managers, helps to develop campaign specific KPIs and measurement :Partners with external agencies in the development of digital content and applications :Responsible for customer segmentation (Behavioral, Demographic, Menu) Sales and Marketing Enablement