Direct Marketing Specialist - (Akron, OH)

Babcox Media, Inc. an Akron, Ohio:based B2B print, digital and video media company with concentration in the automotive aftermarket, powersports, performance, collision, commercial fleet, engine building and tire industries, is seeking a full-time Direct Marketing Specialist. The qualified applicant will be a self:starter, responsible for day:to:day execution of all direct marketing programs (Email, SMS, Direct Mail, targeting) and CRM initiatives. The Direct Marketing Specialist is the primary owner and administrator of the companys customer database and tracking efforts. Essential Job duties, include, but are not limited to: Executes all direct mail, email and mobile campaigns : aligning with brand and marketing/corporate strategies, tracking results and ROI, and refining campaign strategies based on customer objectives and results. Deploy all email and direct mail campaigns.