Medical Lab Marketing Director Doraville Georgia - (Doraville, GA)

Medical Lab Marketing Director Doraville Georgia Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan. Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget. Prepare new product marketing plans for product introductions Establish a system of reports and communications for all info from the marketing team to the sales team and for feedback and request from the sales team to the marketing team. Develop ongoing liaison with key opinion leaders, patient support groups and other healthcare organizations to ensure that significant developments in the field are identified and monitored.