Digital Marketing Manager - Commercial Cleaning Products - (Shaker Heights, OH)

Lead strategic planning and execution of integrated digital marketing campaigns from concept through launch based on existing needs, and analyze campaign results to determine impact on corporate and business goals. Responsibilities: *** Contribute ideas for improving marketing standards and processes. *** Develop internet strategy and presence, improving search rankings, developing a social media strategy, and improving visibility while enhancing Search Engine Optimization and Marketing. *** Design, build and maintain company social media presence in key channels including LinkedIn, Facebook, Instagram, Twitter, YouTube, and Google to ensure consistency in brand and message. *** Expand digital marketing roadmap and marketing content in conjunction with global segment managers and the global marketing and communications team, to include email and display advertising campaigns. *** Collaborate with internal teams to generate ideas for landing pages and optimize user background.