Marketing Communications Manager - Cleaning Products - (Akron, OH)

Lead, create, deliver, and evaluate all facets of marketing communications for cleaning products by developing and implementing broad strategy and tactical marketing campaigns directed at growers, influencers, retail channel partners and sales and marketing employees. Functions: *** Direct strategy formation, planning processes, implementation, and evaluation of marketing communications, digital communications plans, media relations, and advertising for promotional initiatives and brand management. *** Ensure complete marketing communications plans are developed and implemented in a timely manner within budget and according to business objectives. *** Provide leadership for the development and execution of multi-channel, fully integrated marketing communications plan inclusive of traditional media, digital communications, sales support materials, social media and more. *** Support product positioning messages by overseeing development of materials and creative elements by advertising agency.