Digital Marketing Specialist - (Evanston, IL)

Description Key Accountabilities : Execute integrated SEO programs across Google and Bing in the US and internationally Optimize search results by developing specific content for key branded and generic terms Perform keyword research and competitive analysis Develop and track analytics in various marketing channels Track, report and analyze web siteanalytics, initiatives and campaigns Provide regular analysis and recommendations for web sitecontent and metadata Recommend and execute strategies for content development in support of SEO goals Monitor and evaluate search results and performance across the major search channels Continually develop new ideas for testing, and execute those tests Research and keep pace with SEO industry trends and developments Other duties as assigned Perfect candidate: