Advertising: Director Marketing Analytics - New York, New York - (New York, NY)

Director Marketing Analytics New York Life, the largest writer of retail life insurance in the U.S. and a top player in annuities, long term care and mutual funds, is seeking a Marketing Analytics Director in its Center for Data Science and Analytics. The company has over 150yrs of history and while usable data does not quite go back this far, we have a wealth of internal details on consumers, policies and their performance, as well as candidates, prospects and our 12,000 agents. We also have a multitude of external data from a great variety of sources. New York Life is likely the most data-rich company in the life insurance industry. Analytical challenges range from mortality risk (with a number of both medical and non-medical components) to agent recruiting decisions, consumer analytics (segmentation, response, conversion, retention, up-sell), fraud detection, advertising allocation and digital advertising optimization.