Product Marketing Manager - (San Carlos, CA)

Product Marketing Manager If you are a Product Marketing Manager with background, please read on!What You Will Be Doing-Craft world-class messaging & positioning for end-users and partners-Work across marketing, field and product teams to orchestrate the Go-to-Market plan, including driving deployment, adoption and usage goals-Develop creative marketing content, demos, web collateral, in product messaging, and blog posts to support external and internal customers .-Drive awareness and understanding of FBN through multi-channel campaigns (driving targeting, positioning, messaging, creative, and launch)-Keep pace with the industry, search engine, and internet marketing industry trends and developments and report changes as needed.-Maintain and develop the site structure to ensure quality, content, and readability by search engines, including work with back-end elements such as .htaccess, robots.txt, metadata, site speed monitoring