Marketing Manager - (Lake Geneva, WI)

Position Purpose To support the Director of Marketing Communications in the planning and execution of the organization's marketing of products and services with a primary focus on developing content through social media, web materials, video and email marketing. Required functions - Participate in the development and execution of comprehensive marketing plans and programs, both short and long range, to support sales / revenue objectives of organization. - Liason to PR agencies regarding promotional activities to include print, on-line, electronic media, and direct mail. - Oversee the development and production of promotional and collateral materials. - Research, analyze, and monitor various environmental factors to capitalize on market opportunities and minimize effects of competitive activity. - Oversee the social media campaign of the resort. - Manages/writes the resort blogs. - Establishes and maintains a consistent resort and corporate image throughout all promotional