Marketing Manager - (Fairfield, NJ)

This hands-on position is responsible for the overall direction of the marketing department, including the development and execution of our marketing strategy, brand positioning, product marketing, competitive analysis and sales support. The Marketing Manager will join and actively support a team focused on aggressive lead generation and profitable growth. Develop and drive targeted market segment communications and strategies to generate sales leads. Measure marketing efforts of companies by project and communication channel Manage the team efforts relating to social, emailing, direct-mail, web siteand PR Oversee tradeshows and sales support Serve as the Marketing Manager for the business, developing and driving targeted market segment strategies to support aggressive growth of the business. Responsible for leading brand strategy and development, positioning and messaging to support both new and existing products.