VP Planning Director, Hyundai - (Huntington Beach, CA)

INNOCEAN USA is looking for more explorers in search of our clients' next big discovery. We're an agency built on the belief that there is an ocean's worth of innovation to explore that will enable us to bring our clients creative business solutions that can shape the fortunes of their brands. The opportunity for you: Lead strategic planning for Hyundai's brand & retail initiatives and build a coherent brand expression across all other disciplines (media, digital, branded content, social, CRM, innovation and experimental). What this means to you: * Lead and manage all aspects of the strategic planning process on tier one and tier two for our biggest client * Help to bring Hyundai's brand promise of making things better for drivers everywhere' to life * Foster brand-building, demand generation and loyalty/advocacy with every tool in the modern marketing tool box * Inspire and inform the creative process with actionable, in-depth customer insights