Digital Marketing Strategist - (Minnetonka, MN)

Job DescriptionResponsibilities: Paid Search account maintenance and digital analytics including: Maintaining Adwords and other paid digital advertising accounts for 12-15 Morrie's business entities, including daily interaction and monthly reporting to business unitsOngoing keyword research and budget optimizationBasic account maintenance (linking, keyword research, ad creation)Compiling campaign metrics and creating performance reports measuring ROI and other KPI's based on client objectivesPerform regular A/B and ad testing to optimize ad performanceWork with creative team to build out and optimize landing pages, create banners and other related materials for paid search activitiesKeep current on search trends, automotive industry trends and establish new trend implementation plans Social Media Ad account maintenance including: Managing budgetsCoordinating the creation of ads with creative teamBasic account maintenance (linking, keyword research