Digital Advertising Manager - (Clearwater, FL)

PODS Enterprises LLC, a leader in the moving and storage industry, is currently seeking a Digital Marketing Manager to work out of our corporate headquarters in Clearwater, Florida. The Digital Marketing Manager will be responsible for overseeing all consumer on-line media advertising, managing multimillion dollar programmatic & retargeting campaigns, video campaigns and ensuring the brand content strategy is applied to all digital advertising campaigns. ESSENTIAL DUTIES AND RESPONSIBILITIES Develop on-line media strategy working with agency partners, developing and managing profitable on-line display and video buys. Lead strategy and manage day-to-day operation & relationships for on-line media campaigns including display, video, and sponsored content. Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs and ROI). Understand media tracking tags and tracking strategy. Refine tracking strategy and identify tags to be implemented.