Senior Marketing Director - (Stevens Point, WI)

Herrschners, Inc. is growing and we are looking for a Senior Marketing Director. In this role you will be called upon to develop and maintain a comprehensive marketing strategy to drive growth of our established brands across all digital platforms including on-line, mobile, social media, and in print. Be focused and passionate in driving traffic and generating sales through coordinated Omni channel marketing campaigns, analytics, research, strategic initiatives, and print marketing programs. Allocate advertising spending in a manner that maximizes contribution while adhering to corporate branding strategies. Embrace the continually-evolving digital and social marketing space by evaluating and recommending new opportunities as they are introduced. Responsibilities: