VP Product Marketing - (Atlanta, GA)

Job duties: Positioning -- Develop product positioning and messaging that differentiates this product in the market and highlights why Company is uniquely suited to offer such a service Messaging - Build all collateral (website, print, videos, etc.) that reflect the positioning and showcase the vision of our product as well as the value proposition. Align messaging across products for this new technology. Demand generation - Develop the strategy and manage the marketing programs and campaigns that provide the pipeline multiple to meet and exceed ACV targets Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan Customer intelligence - be the expert on the buyers