Direct Marketing Campaign Manager - (Spokane, WA)

DIRECT MARKETING CAMPAIGN MANAGER The Spokesman-Review is currently seeking to fill a full time Direct Marketing Campaign Manager. This position plays a critical role in the strategic execution of marketing initiatives including circulation acquisition, retention and consumer engagement. The role is responsible for the development and implementation of creative materials, requesting and verifying technical set up, communicating processes for execution, selecting vendors and obtaining resources for implementation to deliver on marketing goals and plans. What you will do as a Direct Marketing Campaign Manager: Execute all direct marketing campaigns including print, on-line, email, telemarketing, social media and other channels as appropriate. Work with the Marketing Database Manager to determine data selection and merge/purge execution to ensure appropriate segmentation for campaigns. Leverage Gannet (GIADC) to design creative campaigns via the web interface.