Segment Marketing Senior Specialist - Phoenix, AZ - (Bloomfield, CT)

Segment Marketing Senior Specialist - Phoenix, AZ This is a contract role expected to last four months. Segment Marketing Senior Specialist - Position assignments: Leveraging insights, market research and local reporting, shape and refine the organization's value proposition for B2B audience (messaging, proof points, sales materials, etc.) Collaborate with DTC marketing team on B2B2C campaign materials, toolkits and programs designed to drive patient growth, retention and engagement Serve as Product Liaison (collaborate with the organization's product team on product management and documents, lead/coordinate product training activities, reporting, etc.) In collaboration with the organization's new business, client management and wellness teams, manages client relationships to develop and implement communications and engagement plans designed to support