VP of Marketing - (Andover, MA)

We are looking to accelerate our growth by adding a dynamic and talented VP of Marketing to our team. The position is based in our Andover, MA headquarters, and has global marketing responsibilities. The ideal candidate will be able to operate at a strategic level as a member of the executive team and at a hands-on level, rolling up their sleeves to manage the globally distributed marketing team and the campaigns that drive customer acquisition and retention. What you’ll do Lead, coach, mentor and manage the marketing team as well as external consultants and agencies. Create and manage the execution of innovative demand strategies to drive qualified leads Develop, implement and deliver marketing metrics which track current performance and impact future planning and actions Manage AR/PR activities to drive brand awareness by analysts and press Contribute to the creation of a comprehensive global marketing plan and annual budget Oversee the use of social media