Director of Strategic Planning - (Bentonville, AR)

KEY RESPONSIBILITIES: Participate in client briefings Direct account and channel teams in defining info qualifications/needs Lead primary and secondary research support Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration Facilitate brainstorm sessions that inspire big, creative ideas Own development of shopper-focused intelligence gathering and insight development to guide program strategy Write Consumer/Shopper overviews General market trend analysis Competitive/category behavior assessments Lead creative briefing process and own the development of an insightful and inspiring creative brief Assist channel/account/communications planning teams in defining program strategy Ensure tactical plan achieves client objectives and strategies Provide support to the account/channel teams in the creation of a comprehensive plan Provide team/brand ongoing competitive assessments and industry news relative to shopper and consumer segments with