Upper Edge - Marketing Manager - (Boston, MA)

Duties and Responsibilities Marketing strategy, including audience definition, market assessment, segmentation, go-to-market planning and messaging/positioning Marketing operations, including budgeting, lead management, and resource/vendor management - also critical is background with marketing automation systems such as Salesforce.com, Marketo, Eloqua, and other similar technologies Demand generation, including results-oriented program planning, execution, and measurement Event marketing, including trade shows and conferences, user groups, sales kickoffs, local field marketing events, and novelty events Digital marketing, including SEO and SEM/PPC, web events, on-line advertising, blogging, email campaigns, etc. Social media, including strategy and execution for both recruitment and engagement across a broad spectrum of forums and platforms Content development, including written and digital content, such as presentations, collateral, sales tools, technical diagrams, infographics