VP of Marketing Insights - (Evanston, IL)

The Position: The VP ofMarketing Insightsis responsible for leading the leveraging of data, consumer signalsand advanced analytic methodologies todrivemarketing and financial performance, isolate key KPI trends and performance pacing, optimize consumer on-line/offline experiences, predict consumer behaviors, maximize sales conversion, drive media mix optimization and forecast critical business outcomes. This individual will be a key strategic leader within the Consumer Journey team (Media, On-line/Offline UX, and Marketing Insights) managing the Performance Analytics, Insights & Planning and Decision Science teams. Responsibilities: Working withclient/accountleaders to drive thought leadership centering on identifying advanced analytics solution sets that will optimize client and Company business outcomes. Oversee the daily delivery of critical insights centered on financial and marketing performance to enable real-time adjustments to marketing strategies based on alerts, trends and pacing.