Marketing Director - Charlotte - (Charlotte, NC)

Position category: Full time Regular Our Charlotte client is looking for a Marketing Director ?to join a growing company. The successful applicant will be a creative and be a positive team member. Responsibilities : Develops and implements marketing plans and sales plans and forecasts to achieve corporate objectives for products and services. Plans and oversees advertising and promotion activities including print, on-line, electronic media, and direct mail. Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible longterm market share. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. Monitors competitor products, sales and marketing activities. Establishes and maintains relationships with industry influencers and key strategic partners. Forecasts sales and sets performance goals accordingly.