Manager, Credit Marketing - (Atlanta, GA)

POSITION PURPOSE This Credit Marketing Manager is responsible leveraging data-driven marketing best practices to develop and execute credit marketing programs that generate profitable incremental sales and new accounts for Home Depot. The credit marketing programs are centered on CRM/life-cycle management strategies among prospective existing cardholders. This position must understand key drivers and sensitivities required to develop successful credit marketing strategies for both Home Depot and partnering bank (Citi). This job necessitates heavy interaction and communication with partnering bank team leads. The Manager manages projects related to create actionable customer insights and drives the development of in-depth understanding of customer value, needs, and preferences.