Marketing Specialist - Writer - (Brookfield, WI)

Marketing Specialist - WriterLocation:Brookfield, WI Position ID: 101116Scope & ResponsibilitiesThe Marketing Specialist will execute marketing strategies including print and web advertising, direct mail campaigns, trade show exhibits, media placements, sales support projects & campaigns and customer surveys.Specific assignments include:Essential Duties and Responsibilities Manage planning, preparation, logistics and ROI analysis for local and national tradeshows. Coordinate public relations efforts, including writing and editing press releases, project profiles, case studies and white papers. Write/edit succinct and consistent messaging for brochures, web sitecontent, campaigns, presentations, booth graphics and other sales support materials. Provide cost analysis and budgeting for individual tradeshows, public relations, and advertising projects. Interactive/digital/social media marketing, including SEO, SEM and Google Analytics.