Online Marketing Specialist - (Daytona Beach, FL)

ICI Homes is currently seeking to hire an On-line Marketing Specialist who will assist in the execution of the company's overall digital marketing strategy. The successful applicant will be a highly motivated individual with a min of 2 yrs of digital marketing background including creating and delivering html mass mail, segmenting and analyzing raw data, and basic HTML skills with an aptitude to assist with in-house web siteenhancements. Duties include, but not limited to the following: E-Mail Marketing Communication: Design, build HTML, and process/track all mass email communication to company lists through company approved software. Check/analyze statistics for opens, bounces, click-throughs and maintain list integrity.Research and Analysis: Work with on-line marketing team to devise a workable strategy to improve open rates and conversion ratiosSecondary Duties and Responsibilities:Assist on-line marketing specialist with Marketo software implementation as neededAssist content marketing specialist with