Summer Hire, Demand Generation - (Lake Oswego, OR)

Position title: Summer Hire, Demand Generation Team: Location: Marketing Lake Oswego Manager: Status: Director, Demand Generation 10 week summer employment Position details: As 1 of our Summer Hires in Marketing, you will develop and implement tactical marketing and demand generation plans for NAVEX Global’s products and services through lead generation program analysis, marketing promotion, content curation, and client engagement. In This Role You Will Often: Implement marketing and client nurture programs using Marketo, our automated customer marketing program. Develop strategic client segment analysis including business channels, personas, preferences, etc. to improve targeting and program performance. Analyze the performance of various in-bound and out-bound lead generation programs. Support various members of the demand generation team in the execution of webinars, PPC programs, virtual events, and email campaigns.