Mgr, Digital Marketing Analytics Developer - (Stamford, CT)

Client Reference Code:185489JOB SUMMARYResponsible for analytical support of Charter---s residential and business e-commerce web sites, and overall sales performance for the Charter Digital marketing channel.MAJOR DUTIES AND RESPONSIBILITIESWork closely with the business leaders of the Charter Digital marketing team to implement analytics to improve marketing effectiveness and sales performance.Plan and design new analytics strategies using tag managers, and work with developers to implement new landing pages and product pages.Collaborate with Charter web developers & IT teams to create an enterprise class analytics infrastructure.Manage relationships with Charter---s marketing partners by infusing analytics and critical-thinking into large-scale marketing program-based decisionsIdentify and develop data collection strategies and metrics to support reporting on KPIs that directly measure the performance of on-line campaigns, e-commerce conversion funnels, and longterm marketing strategies.