Marketing Automation Specialist - (Cartersville, GA)

JOB OVERVIEW Surya is looking for a dynamic tech-savvy marketing professional to manage our digital marketing campaigns. The successful applicant will have past background with CRM systems, marketing automation platforms and email campaigns, as well as a passion for evaluating and optimizing the overall effectiveness of digital marketing programs. You must be an innovative thinker with a knack for data-driven insight who is willing to bring new ideas and subject matter ability to the table to help a high-growth company maximize marketing ROI. RESPONSIBILITIES •Effectively plan and execute digital marketing campaigns via website, email and banner ads (including copywriting and design) •Develop email communication strategy to increase customer acquisition, engagement, retention and growth •Manage Pardot marketing automation platform to optimize segmentation, campaign execution, lead scoring, nurturing and funnel pull-through •Create, test and manage landing pages