Global Digital Marketing Program Manager - (Danvers, MA)

The Digital Marketing Program Manager owns and manages the entire digital background across multiple web sites ensuring harmonization, rich content and professionalism that optimizes Abiomed in the digital world. Manage all aspects of digital physician community development including using best in class technology to achieve goals: ease of use, searchable and mobile accessibility for new builds, re-platforming projects and product launches. Manage design, development and resource planning in coordination with brand guidelines and creative team Build a best in class Physician Community Develop standard operating procedures for digital marketing including all web functionality Manage third party development teams for web siteand web based activities Optimize ease of use for digital community with continued optimization of technology for community growth and development Create knowledge base of content with searchable functionality and provide web analytics on site traffic and analytics on social media Manage