Marketing Automation Specialist - (Orlando, FL)

We are currently seeking a full time, in-house, seasoned MARKETING AUTOMATION SPECIALIST to join our Marketing Department Orlando, Fl. This person will develop, measure and optimize complex automated marketing programs for multiple business units throughout the company. This person should be creative and data driven. as primary assignments include playing a hands-on, critical role in building, executing and tracking effectiveness of marketing campaigns using Infusionsoft, Salesforce, and Exact Target, as well as other automation tools. This person will gather qualifications and translate business needs into technical execution. This includes responsibility for executing multiple marketing automation projects at a time, as well as other internal projects, and ensuring that these projects are delivered on time and meet or exceed performance goals. Primary Responsibilties: Work with internal teams to map out campaign logic and workflows, and update these workflows as changes to business qualifications occur