Vice President, Corporate Marketing - (San Jose, CA)

Reporting to the Vice President, Marketing this key leadership role is responsible for driving awareness/brand, overall outbound and inbound demand generation, and sales funnel development activities. You---ll set the marketing message, driving high impact strategic campaigns and tactical marketing programs across our target personas and vertical industries. You will direct channel, customer, and field marketing strategies and programs, as well as our annual partner and user conference, Intacct Advantage. Develop a comprehensive demand generation strategy, including plans for vertical industries and multiple market segments and channels. Lead a team with deep background in all demand gen channels including SEM, SEO, email, events, field marketing, webinars, user conferences, and customer marketing. Build and manage best-in-class demand gen programs and optimization of Lead to Opportunity to Deal funnel. Partner with Sales to ensure alignment on strategy, resources, and KPIs.