Digital Paid and Earned Media Coordinator - (Maplewood, MN)

Earned and Paid Media Coordinator Duration: nine months Location: Maplewood Our client is seeking a skilled and experienced Media Planner to develop and execute Digital Paid and Earned Media Placement. In this role, you will work with a team of Marketers and Content Development Specialists to identify target customer touch points and digital media and marketing activities to obtain campaign leads and sales. The goal of this role is to target audiences based on marketer/content development feedback to drive traffic back to our client, engage with our content, nurture customers through the customer journey and drive leads! Responsibilities include: Work with marketers, content dev team to understand campaign readiness for paid/earned. Help them determine if they need paid/earned advertising or if they can do something more cost effective and direct them to social, marketing automation, optimizing their page, publishing on client channels, social selling, etc.