Web Content Manager, Capabilities Development, Starbucks - (Chicago, IL)

We???d love to hear from people with: Skills (min skills required): Proven expertise to create engaging owned content to key KPIs across 1 or more platforms and creating and driving digital content innovation. Hands-on background interpreting content performance data and creating content based on that data. Intermediate level understanding of digital analytics across channels. Expertise to synthesize data from multiple sources into actionable insights. Solid understanding and thoughtful perspectives on digital owned and storytelling strategies. Current with digital content best practices. Expertise to adapt end-user/details to relevant web experiences and strategy, understanding and integrating the latest thinking. Able to rapidly produce high quality communications in digital media. Develops compelling presentation materials. Communicates clearly and concisely. Expertise to construct a coordinated narrative arc across multiple digital channels, leveraging the culture and capabilities of each.