Marketing Director - (Sparks Glencoe, MD)

Marketing Director JOB SUMMARY: - Develop campaign positioning and messaging for products, services and asset types that differentiates the company in the marketplace. - Drive the timely creation and evolution of sales collateral and marketing presentation materials to support integrated marketing campaigns. - Develop compelling, differentiated and succinct messaging and positioning to be used across the organization and marketplace. - Oversee execution of innovative North American marketing campaigns and sales support to effectively increase market share. - Develop annual marketing campaign strategy utilizing existing and new channels aligned with business goals and communicated effectively across the organization. - Work with cross-functional teams to identify audience, channels and timing. Identify and maintain relationships with key trade publications and associations and construct an effective media buy plan.Drive closed loop reporting of effective lead generation efforts.