Director of Retail Marketing - (Stratham, NH)

POSITION PURPOSEThe individual in this position, in conjunction with the Retail Vice President, is responsible for the development and execution of the marketing strategies and tactics for the Retail Stores at Lindt USA. Successful marketing will result in creating the base for profitable growth of the Retail business.Key result areas focus on analyzing and identifying opportunities to drive traffic to stores, developing and executing a Retail pricing and promotional strategy (including monitoring and management of gross profit), the product assortment strategy, the merchandising strategy, and the communication plan.This position provides leadership and functional direction to direct reports managing Marketing & Promotions, Merchandising, and Product Development.