VP of Marketing - (Duluth, GA)

VP of Marketing Duluth, GA Direct Hire Responsibilities : Leads and manages the internal marketing team and external marketing partners for all marketing, product, new member growth, member communications and creative services. Improves member communication and relationship building via segmented marketing, a permission email program, web sitecontent, sales campaigns, newsletters, branch merchandising, community events, social media, etc. Manages market research, competitive product and pricing reviews, member survey insights, service quality evaluations and new product development efforts to identify and assess competitive activity, market trends and new business opportunities. Oversees activities of the marketing teammates including tactical planning/execution and individual staff professional development. Manages the department budget, expense reports and return on investments.