Marketing & Social Media Intern - (Grandville, MI)

PURPOSE: The Marketing & Social Media Intern is responsible to provide assistance to the Marketing & Media Development Manager and Graphic Designers to attract and interact with targeted virtual communities, network users and other marketing efforts. Key Position qualifications & Responsibilities: Assist with various projects including; strategies and execution for product launches, tradeshows, and off-site events; Assist in building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification; Generate, edit, publish and share content that builds meaningful connections; Set-up and optimize company pages within each platform to increase the visibility of the companys social content; Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the info; Collaboration with other departments to manage company reputation.