Advertising: Campaign Marketing Manager - Baltimore, Maryland - (Baltimore, MD)

SUMMARY OF POSITION The Campaign Marketing Manager is responsible for leading the execution of R2i---s demand gen strategy with a focus on driving qualified leads into the funnel, managing complete lead nurturing, and full progression to sales accepted status. This person is responsible for identifying, prioritizing, activating, and optimizing channels for demand gen including R2i web properties, campaign landing pages, paid campaigns, content syndication, ABM, and direct target marketing. The oversight of these campaigns is tied to top of funnel leads for inside sales activity and the Campaign Manager will assist in communicating campaign initiatives to the ISR team. Demand gen campaigns are multi-touch using the noted channels as well as email, events, partner channels, webinars, gated, and syndicated content. The Campaign Manager will coordinate closely with the Content Manager to ensure the right content is in the right place at the right time.