Behavioral Insights Manag - MARKETING - (Minneapolis, MN)

Position overview Description Essential Duties and Responsibilities Reporting to the Director, Marketing Capabilities, this role is responsible for being an integral part of brand planning, leveraging insight to drive the development of groundbreaking positioning, communication and engagement programs, as well as support the creation of visual identity systems and innovation strategy. In this role, s/he is expected to act as a strategic partner to the Brand Teams in identifying opportunities, creating beloved brands, and generating strategic plans. Lead strategic projects to evaluate business performance and answer key business questions that arise across from leaders in the organization, including Marketing, Sales, and Finance. Share key findings with leadership, driving internalization of conclusions and adoption of recommendations.