Head of Marketing, CarConnect - (Oakland, CA)

Head of Marketing, CarConnect, A3Ventures Located in Oakland’s Jack London Square, A3Ventures is the innovation lab and capital investment engine of AAA Northern California, Nevada & Utah. We develop and launch new products and services that help people thrive in our rapidly changing world. We are eager to recruit an exceptional Head of Marketing , CarConnect. What you’ll do Work as part of a team bringing a in-branch and on-line CarConnect to market. You will lead product positioning including market and competitive landscape, target audience and persona development, key messages and hierarchy and input into the go-to-market plan. You will work with a team to ensure the features and benefits of the product and service are communicated. You’ll collaborate together with a multi-disciplinary team of internal and external stakeholders during each phase of development: pilot, launch, and operations to scale.