Senior Analyst, Brand Marketing Partnerships - Luxury and Lifestyle - (McLean, VA)

Luxury & Lifestyle brand marketing is responsible for building brand image, driving brand awareness and increasing consideration for Waldorf Astoria, Conrad Hotels and Resorts and Canopy by Hilton brands, while also supporting commercial performance of our hotel portfolio. Brand marketing evolves and maintains each brand's identity, and overall communications platforms which include creative campaigns, social media strategy, digital content, and advocacy strategies. Additionally, luxury and lifestyle brand marketing pioneers bespoke partnerships to elevate our brand positioning, add value to the customer background, and drive ADR premium. Brand marketing maintains holistic oversight of brand messaging across various internal departments, and collaborates with regional and property teams to ensure alignment on communications and activations.