Sr Media Effectiveness Manager - (Minneapolis, MN)

Description: JOIN US AS A SR MEDIA EFFECTIVENESS MANAGER As part of the Marketing Measurement Team, the Sr. Media Effectiveness Manger will serve as an in-house expert on measurement capabilities, marketing analytics, data across marketing channels, and technology related to measuring the various marketing channels, including Digital, Social, and Traditional Marketing. This is a key role in our growing Marketing Measurement strategy and will advise Target on industry best practices, technologies, processes, and products. Responsible for partnering closely with Target's senior Marketing leaders to identify deep media and message insights and convert those into successful communications strategies. Will lead, in partnership with analytics teams and agencies, multiple projects involving primary / secondary research, competitive research, modeling analytics and testing.