Director Marketing - (Washington, DC)

The Director Marketing provides strategic marketing leadership and tactical direction for MedStar Washington Hospital Center (MWHC) and its hospital-based and regional service lines, working closely with the vice president of Public Affairs and Marketing at the Hospital Center. Assignments include analysis of current markets throughout the mid-Atlantic region; coordination and analysis of market research; ongoing assessment of trends and opportunities among consumers and referring physicians; the development of integrated marketing plans; leadership and direction of the marketing team at MWHC and outside consultants, agencies and partnering organizations; the implementation of key tactical elements of the marketing plans; the development of formal presentations to executive, physician and board leadership that support the work and results of the marketing strategies; and the continual evaluation of marketing results to ensure effectiveness.